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Hello! I can't wait to learn what color will define 2026. What's the scoop?

Brace yourself, since every year since 1999, Pantone chooses a defining hue. This selection is a reflection of the spirit of the times—shaping everything from our collective sentiment and our wardrobe selections to interior styling. The previous year's color was the darker neutral "Mocha Mousse," which came after the soft and warm "Peach Fuzz."

The new selection, in contrast, is even more puzzling. It is "a billowy white," labeled as a "soft and structural white."

Laurie Pressman, vice-president of the Pantone Color Institute, stated that it is "a pivotal neutral tone … permitting all colors to shine."

Hmm, Cloud Dancer… wait, white? Are they joking? Is white even a distinct hue?

How does one characterize the color of clouds? Milk? Even though some consider white as a color, every hue is fundamentally a perception of light wavelengths. You can find it in a box of crayons, so in everyday terms the answer is yes.

If Pantone is out of touch is more difficult to ascertain. They claim, Cloud Dancer combines easily with other colors, provides a calm backdrop, declares simplicity, and exudes refined calm.

Responses from critics, however, has proven more critical. A number of observers have suggested Pantone of being completely "Pantonedeaf." Style expert Mandy Lee labeled it "a let-down." Critics have compared it with coded promotion of certain ideologies seen in recent advertising.

I see, one would hope they're cheerfully oblivious that now is a sensitive time to be explicitly championing whiteness... So, how should I rarely near a catwalk incorporate this trend in daily life? I recently coated my kitchen ceiling white, does that qualify?

That definitely qualifies. So would your wireless speakers, bathtub, or ceramic plate.

The timing is curious you mention runways, because many recent shows have been vibrantly colorful, featuring naturally dyed fabrics on the runway.

The color white featured prominently, as per usual, in designer collections—from structured tops to collared dresses. High-profile figures have also been photographed in crisp all-white attire at major events.

The good news is: you probably already have items in this "subtle" color of the year. In the words of Pressman, Cloud Dancer "represents a eco-friendlier decision for the eco-conscious," which could mean skipping the requirement for anything new at all.

AT LAST, a fashion trend for the inherently lazy. A blank page, so to speak. A haven of serene simplicity against the noise. Okay, I'm sold. Are you planning a whiteout for your closet?

Definitely not. Have you ever tried to get out tomato sauce stains from a white shirt? I'm not seeking additional cleaning headaches in 2026.

I do possess a pair of formerly pristine sandals, and this classic footwear are always in vogue.